How to Write Blog Posts That Make You Money (Even Years Later)

From Zero to $37.76 Billion: How Blogging Built HubSpot Into a Marketing Giant When no one knew their name, HubSpot wrote blog posts. That’s it. No ads, no fancy tricks—just pure, valuable content. Fast forward to 2025, and they’re worth $37.76 billion USD. Their secret? Blogging was the engine. Want to grow like HubSpot? Start creating your blog and start writing. It all starts with one click.

Let’s be honest — most blog posts get a quick spike in traffic and then disappear into the internet graveyard. But what if your content could keep earning you money long after you hit “publish”?

Good news: it can.
Even better news: you don’t have to be a full-time blogger or marketing expert to make it happen.

In this post, I’m going to break down how to write blog posts that are not only optimized for SEO but are built to make you money passively for years. Whether you’re a business owner, side hustler, or content creator — this is for you.

Why Some Blog Posts Keep Making Money

Before we get into the “how,” let’s talk about the “why.”

Some blog posts continue to earn money over time because they hit that sweet spot:
They solve a real problem
They rank in Google (hello, evergreen SEO)
They have monetization built in

The goal is to create what’s called evergreen content — posts that remain relevant and useful over time. These aren’t tied to trends or news cycles, so they keep getting search traffic and generating income months (or even years) after you publish them.

Step-by-Step: Writing Blog Posts That Make Money Long-Term

1. Choose a Profitable, Evergreen Topic

Not all topics are created equal. You want something that:

Solves a real pain point

Has consistent search traffic

Is tied to a niche that actually spends money

Use These Tools:

Google Trends – to check if the topic has staying power

Ahrefs / Ubersuggest / SEMrush – to find keywords with solid search volume

Reddit & Quora – to find what real people are asking

Examples:

“How to start a budget for single moms”

“Best beginner guitar for adults”

“How to start a dropshipping business in 2025”

Pro Tip: Combine high search volume with buyer intent keywords. For example, “best protein powder for women” is better than “how protein works.”

2. Do Smart Keyword Research (and Actually Use It)

You don’t need to be an SEO wizard. Just follow these steps:

Find a primary keyword (e.g., “best home workout equipment”)

Pick 2–3 related keywords to sprinkle in naturally

Use keywords in:

The title

The first 100 words

Subheadings (like this one)

Image alt text

Meta description

Don’t keyword-stuff. Google is smarter than that now. Write for humans first — but with search in mind.

3. Write a Killer Headline That Gets Clicks

Your headline does 90% of the heavy lifting. Make it:

Clear

Specific

Emotionally appealing

Includes the main keyword

Examples:

“The 7 Best Budget Laptops for College Students (2025 Edition)”

“How to Save $500 a Month Without Changing Your Lifestyle”

Use a free tool like CoSchedule Headline Analyzer to test your headline strength.

4. Make It Stupid Useful

This is where most people fall short. If your blog post doesn’t actually help someone, they won’t stick around — and they definitely won’t convert.

Here’s how to write content that hits:

Start with a strong hook in the intro (talk to the reader’s problem)

Use short paragraphs, bullet points, and subheaders

Add visuals (images, charts, videos)

Link to trusted sources & your other content

End with a clear takeaway or call-to-action

The longer people stay on your page, the better your SEO rankings. That’s called dwell time, and it matters.